Abhimanyu Verma, MBA

Mr. Abhimanyu Verma, MBA

Areas of Expertise

  • Advertising, Corporate
  • Social Responsibility
  • Marketing Management

Abhimanyu Verma, MBA

Assistant Professor

Real education enhances the dignity of a human being and increases his or her self respect.

Biography

Abhimanyu Verma is an assistant Professor in the field of marketing. He is currently pursuing his PhD from FMS, University of Delhi in the field of Marketing. He has done his graduation from University of Delhi and MBA (Marketing) from Guru Gobind Singh Indraprastha University, Delhi. He has been teaching in Shaheed Sukhdev College of Business Studies form last 6 years. He has been involved in teaching students of B.Com (H) and Foundation Course to students of other courses. His areas of interest are Marketing and Entrepreneurship. He is actively involved in organizing seminars, workshops, and conferences. He is a keen participant in seminars, workshops, and conferences. His approach towards the teaching methodology is innovative, research based and interactive. He has also published the research papers in the field of marketing and Corporate Governance (CSR). He has been teaching papers like Retail Management, Principles of Marketing, E-Commerce and Introduction to Marketing Management.

Education

  • Pursuing PhD in the field of Marketing from Faculty of Management Studies, University of Delhi
  • Master of Business Administration, MBA (MARKETING & INTERNATIONAL BUSINESS) Northern India Engineering College, Guru Gobind Singh Indraprastha University (2010-12)
  • Bachelor of Commerce, B.Com (P) Bhim Rao Ambedkar College, University of Delhi, (2007-2010)

Publications

  • Asia Pacific Journal of Marketing & Management Review, “Customer Relationship Management- A viable strategy for global success” ISSN 2319-2836 Vol.2 (9), September (2013)
  • International Journal of Management Sciences and Business Research, “Corporate Social Responsibility: The Next Level”, ISSN (2226-8235) Vol-3, Issue 1, 2013
  • International Journal of Business and Management Invention, “Green Marketing: The Revolutionary Road” ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X www.ijbmi.org ǁ Volume 3 ǁ Issue 2 ǁ February 2014 ǁ PP.01-06
  • ‘Country-of-Origin effect and online purchase environment: Outlining the need for research; Journal of Management Research and Analysis, October-December, 2018; 5(4), p.473-476.
  • Paper titled:”Country-of-Origin Effect in the Era of E-Commerce: A Conceptual Overview’ presented in Conference on; Envisioning India 2.0: Economic Policies: Prospects & Challenges; organised by Jaipuria Institute of Management on 1st December, 2018.
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