Grade "A+" Accredited by NAAC with a CGPA of 3.46
A student completing this course should be capable of understanding and devising various digital marketing strategies. Students should be able use various digital marketing tools to produce targeted result. Digital marketing in itself is a deep ocean and this is such a dynamic industry which keeps evolving. With this program we aim to build a group of learners who will not only upgrade themselves with the passing time but also upgrade the community to build success stories around.
This course has been designed to impart knowledge of online marketing and working on various tools.Through this program, we aim to provide tools which have a high demand in the current business environment.
Students, working professionals and faculty who want to get an understanding of various digital marketing tools and techniques.
A student completing this course will be fit to apply for internships and jobs in the digital marketing area. This certification adds value to the resume of a student such that their chances of being preferred for a digital marketing role (job/internship) is much greater than the other students. It also exposes the student to various sub disciplines of this domain so that the student can decide in which sub discipline he/she would want to specialize in.
Digital Marketing experts from the industry and accomplished professionals with strong domain knowledge and faculty from eminent business schools.
Account Name: Principal SSCBS Students Society A/C
Bank: State Bank of India
Account Number: 35810781108
IFS Code: SBIN0011550
MICR: 110002303
Branch: (11550)- Pascon Building Garg Trade Centre, Sector-11, Rohini, New Delhi-110085
Title: Basics of Digital Marketing
Duration (Hours): 4
About Digital Marketing v/s Traditional Marketing
Hierarchy in Digital Marketing
Role in Digital Marketing
Scope & Career Opportunities
Skills to become Digital Marketers
Volunteer’s selection for College/Company’s Digital Marketing Program
Title: WordPress Website Development
Duration (Hours): 16
How to create a website on WordPress technology
Understand your online presence
CMS management
Google Search Console Integration
(You will be taught how to make your own website. Candidates will work on their websites and create an online presence)
Title: SEO Training
Duration (Hours): 16
About Search Engine Optimization & Working
How Search Engines Work (Google)
Keyword Research Strategies
Types of Keywords
Keyword Application
Keyword Research for Ecommerce
Keyword Oriented Content Writing
On Page Optimizations
On page factors for Search Engine (Google)
On Page Optimizations Techniques and other Algorithms
Content Optimization
Google Insights / Trends
Google Panda/Penguin/Hummingbird Update
Off Page Optimizations
What is Link Building?
Link Building Strategy
Directory Submission
Social Bookmarking
Article Submission
Press Release
Blog Submission
Forum Postings, Forum Submission & Applications
Question Answers Portals
Classified Submissions
Working on live dynamic website (Eg. Access to live projects of our associates for a week)
(Show SEO Dashboard of a company and Working on applications for learners to understand the tool in the best possible manner)
(Access to SEO tool will be provided. 5 Case studies will be discussed)
Title: Google AdSense
Duration (Hours): 4
Learn How to Earn from Google
How Adsense Works
Legal Policies of Google Earning program
Account Creation
Code Installation
(Show how to put AdSense in a Website and also the dashboard of AdSense and Revenue earning by a Blogger)
Title: PPC Training
Duration (Hours): 8
Google Adwords
Search Advertising Module
Display Advertising Module
Re Targeting Module
Remarketing
Branding VIA Paid Networks
Ads on Google/Facebook
Key Training Areas – PPC
On page Optimization for Paid Marketing
Landing Page Creation
Ad Making Strategies
Geo targeting of Ads
Bidding
Campaign Designing
Campaign Optimization
Conversion Tracking
CPC/CPM
(Discuss Case Studies of clients – Mistakes made by most of Campaign Manager)
Title: Blogging/Content Marketing & Management
Duration (Hours): 8
Types of Blogging/ How to do blogging
Content Generation/ Content Distribution
Content for Various Networks
Professional Blogging
WordPress Blog
Guest Blogging/ Micro Blogging
Tools to know before blogging
Each student will write a blog which will be published by our associate to provide motivation to the candidate & candidate will get credit on LinkedIn
Title: Social Media Marketing
Duration (Hours): 20 including mid assessment
Creating Strong Profiles on Facebook
Creating Pages & Groups
Advertising on Social Media
Lead Generation
Branding on Facebook
(Each candidate will create his/her own Facebook page and group)
Quora
Best Practice& Benefits of Quora
How to Use QuoraFor Customers
(A live project will be assigned to each candidate)
LinkedIn – Internet Marketing
Creating Strong Profiles on LinkedIn
Creating Company Profiles
Advertising on Social Media
Branding on LinkedIn
Company pages
(Each candidate will be asked to use LinkedIn Publication and improve his/her profile)
Creating Strong Profiles on Twitter
Product Brand Promotion Activities
Retweeting
Creating Strong Profiles on Instagram
Product Brand Promotion Activities
Strategies of Instagram (Monthly plan)
YouTube
Video Optimizations
Video Marketing
(Learners will look at Company’s Social Media Page like Facebook to give a real scenario. Facebook campaign of clients will be shown and discussed for a better understanding)
Title: Affiliate Marketing
Duration (Hours): 4
What is Affiliate Marketing?
How to Sell through Affiliates
How to make money
Branding Through Affiliate Marketing
Affiliate Management Agencies
Merchant, Affiliate, Market & Customer
Product & Service Marketing
Traffic from Affiliate Network
Commission Based Lead Generation
Profitable Niche Product Promotion
Affiliate Tracking
Expanding Business through Affiliate Marketing
(Learners will look at the Affiliates by India’s leading Affiliate marketing agency for a practical understanding. We will share our affiliates programs with the candidates and will show dashboard feature for a practical understanding)
Title: E-Commerce
Duration (Hours): 4
SEO for E commerce
Paid Marketing for E commerce
International Ecommerce strategy
E commerce CMS Management
Gateway Providers & Policies
Landing Page Optimization for Ecommerce
Mobile Payments
Core Selling Strategies
(Show e-Commerce backend processes)
Title: Web Google Analytics
Part 1. Google Analytics Basics
How Google Analytics works
Accounts Management in Google Analytics
Profiling in Google Analytics and users
Google Analytics Navigation
Basic Metrics in Google Analytics
Google Analytics Reports
Part 2. Analytics Intelligence
Setup Automatic Intelligence Alerts
Part 3. Google Analytics – Advanced Segments
How to use advanced segments in Google Analytic
How to create custom advanced segments
Part 4. Content Data Interprétation
Pages and Landing Pages data
Event Tracking in Analytics
Google AdSense
Interpretation of Site Search data
Part 5. Visitors Data Interpretation
Tracking Unique visitors to site
Tracking visitors according to Geographic location
Understanding Technical reports
Understanding Benchmarking
Part 6. Defining Goals & Ecommerce Tracking
How to set up goals
Understanding Goal reports & Ecommerce tracking in Analytics
Title: Graphics / Visuals Creation
Role of Graphics on Social Media
How to Create Visual Ideas
How to make Visuals without Technical Knowledge
(Each candidate will create 4 Visuals)
Title: Email Marketing
Types Email Marketing
Email Marketing Servers
Email Marketing Application / Software
Email Database Management
Email Data Extraction & Collection
Free Email Marketing Apps
Transactional emails
Direct emails
Opt-in email
Unconfirmed opt-in
Confirmed opt-in (COI)
Email Newsletters
Tracking Email Conversions