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Grade "A+" Accredited by NAAC with a CGPA of 3.46
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India’s Diversity and Business

Download Course Details
Course ID
MG 105
Level
Undergraduate
Program
BMS
Semester
First
Credits
6.0
Paper Type
Generic Elective
Method
Lecture & Tutorial

Unique Paper Code: 61015912

The objective of the paper is to understand the bases of India’s diversity and its linkages with the people, livelihood, occupational diversity and socio-economic challenges. Further, it aims at understanding the diversity and its implications for the business.

Learning Outcomes:

At the end of the course, students should be able to:

  • To develop an understanding of different types of diversity
  • To understand the inter linkages between diversity and socio economic challenges
  • To understand impact of diversity on business opportunities and decisions

Course Contents

Unit I
Unit II
Unit III
Unit IV

Unit I (3 Weeks)

Recognizing, Accommodating and valuing diversity; Challenges and dilemmas posed by diversity and drive for homogenization; Source of dilemma and tension—immigration, competition for limited resources; Regional bases of India’s diversity: regional approach to understanding diversity in terms of India’s topography, drainage, soil, climate, natural vegetation, rural and urban settlements; Social diversity in India: Peopling , demography, languages, castes, ethnicity, religions, sects, family, kinship and social institutions; socio- cultural regions

References:

General Studies Paper-1 Civil Services Mains Examinations, by McGraw Hill Education; First edition (16 October 2017)

Unit II (3 Weeks)

People, Livelihood and Occupational Diversity; Traditional livelihoods and their nature – agriculture, crafts, industry and services; Region, occupation and employment Reference Readings : Economic and Social Issues by Dhrub Kumar, Ramesh Publishing House; First edition (1 March 2018)

References:

General Studies Paper-1 Civil Services Mains Examinations, by McGraw Hill Education; First edition (16 October 2017)

Unit III (3 Weeks)

Linkages between Diversity and India’s Socio-economic challenges; Regional variations in terms of geographic and socio-economic factors- trends and emerging options; Food insecurity, economic inequalities and poverty, environmental degradation and sustainable development

References:

Social Problems in India by Ram Ahuja, Rawat Publications; 3rd Revised & Updated edition (2014)

General Studies Paper-1 Civil Services Mains Examinations, by McGraw Hill Education; First edition (16 October 2017)

Unit IV (3 Weeks)

Diversity and Business; Indian Consumers and marketing; Rural and Urban context; Diversity, manufacturing, industry and services; Diversity and Innovation; Workforce diversity and management

References:

Rural Development in Indian Context by Manie Ahuja, GullyBaba Publishing House (P) Ltd.; First Edition edition (2013)

General Studies Paper-1 Civil Services Mains Examinations, by McGraw Hill Education; First edition (16 October 2017)

Additional Information

Text Books


Bhatt, B. L(1980)-“ India and Indian Regions: A Critical Overview” in David E. Sopher ‘ An Exploration of India- Geographical Perspectives on Society and Culture’. Cornell. Pages- 35-61 for Socio cultural regions.
Bill Aitken, Seven sacred rivers, Penguin Books, 1992

Additional Readings


Bose NK (1969) Unity in Indian Diversity in Desai AR (1969 ) Rural Sociology in India, reprinted 2009, Popular Prakashan, (for diversity as strength Part II chap 3 pp 134-136)
Social Problems in India by Ram Ahuja, Rawat Publications; 3rd Revised & Updated edition (2014)
Chakravarti AK (2004) Regional PReferences: for Food: Some Aspects of Food Habit Patterns In India in Grover N and KN Singh (eds) 2004,Cultural Geography: Form and Process , Concept Publishers, Delhi ( for regional specificity of food -Chap 23 pp 355 to 375).
Fernando Mart ́ın-Alcazar, Pedro M. Romero-Ferna ́ndez, Gonzalo Sa ́nchez Gardey, Transforming Human Resource Management Systems to Cope with Diversity, Journal of Business Ethics, 2012, 107:511-531.
Gadgil and Guha Ecology and Equity: The use and abuse of nature in contemporary India. Penguin 1995.
Gail Robinson and Kathleen Dechant, Building a business case for diversity, Academy of Management Executive 1997, Vol 11, No. 3.
Kaul, Vijay Kumar, ‘Innovation Revolution: Harnessing India’s Diversity’ Yojana, November 2014, also available at SSRN , http://ssrn.com/abstract=2517855.
Kaul, Vijay Kumar, India’s diversity and globalisation: unifying forces and innovation, Working paper in Social Sciences Research Network(SSRN) ,June, 2014 http://ssrn.com/abstract=2444668.
Kaul, Vijay Kumar, India’s diversity: from conflict to innovation, Working paper in Social Sciences Research Network (SSRN), June 2014 http://ssrn.com/abstract=2444099
Kaul, Vijay Kumar, Managing Diversity, in Business Organisation and Management, chapter 35, Pearson Education, 2012.
Nehru J (1946) The Discovery of India, OUP, chaps 4-8
Sopher, D.E-“The Geographical Patterning of Culture of India” in David E. Sopher ‘An Exploration of India- Geographical Perspectives on Society and Culture’. Cornell, Pages- 289-326.
Thomas Kochan, Katerina Bezrukova, Robin Ely, et el, The effects of diversity on business performance: report of the diversity research network, Human Resource Management, Spring 2003, Vol 42, No.1. pp3-21

Teaching Learning Process

Lectures, Presentations, Role plays, Case studies, Term paper on a given topi

Assessment Methods

Internal assessment 25 marks
Written exam 75 marks

Keywords

Regional diversity, livelihood, socio economic challenges, diversity and business

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