Grade "A+" Accredited by NAAC with a CGPA of 3.46
Placements
Grade "A+" Accredited by NAAC with a CGPA of 3.46
Placements

Anuja Mathur, Ph.D.

Dr. (Ms.) Anuja Mathur, Ph.D.

Areas of Expertise

  • Marketing
  • Strategy
Detailed Resume

Anuja Mathur, Ph.D.

Associate Professor

The strength of an educational institution lies in continuous development and investment in its faculty, students and administration.

Biography

Dr Mathur has interest in the field of marketing and strategy. She has over three decades of teaching experience and has taught courses both at the graduate and post-graduate level. She has supervised projects of undergraduate students in the area of Marketing and strategy. She has been associated with teaching papers in Organisational Behaviour, Marketing Management, Consumer Behaviour and Advertising and Sales Promotion Management and Strategic Management. The title of her research work was “Market Orientation and its Antecedents and Consequences: A Study of Business Firms in India”. In 2011, the Directorate of Higher Education, Govt. Of NCT, Delhi awarded Anuja with the Best Teacher Award. She has also participated in national and international conferences, symposiums and workshops.

Education

  • Doctor of Philosophy, Marketing, Faculty of Commerce and Business, University of Delhi
  • Masters in Business Economics, Department of Business Economics, University of Delhi
  • Bachelor of Arts (Honours) Economics, Shri Ram College of Commerce, University of Delhi

Publications

  • Mathur, A. and Chawla, M. (Eds). (2023). Consumer Behaviour. Department of Distance and Continuing Education, School of Open Learning, University of Delhi/India/2023, 978-81-19417-46-9
  • Mathur, A. and Kesari, N. (Eds). (2022). Organisational Effectiveness and Change. Department of Distance and Continuing Education, School of Open Learning, University of Delhi/India/2022, 978-81-19169-11-5
  • Shrotryia, V.K. and Mathur, A. (Eds). (2022). Fundamentals of Organisational Behaviour, Department of Distance and Continuing Education, School of Open Learning, University of Delhi/India/2022, 978-93-95774-16-1
  • Shrotryia, V.K. and Mathur, A. (Eds). (2022). Organisational Behaviour, Department of Distance and Continuing Education, School of Open Learning, University of Delhi/India/2022, 978-93-95774-17-8