To develop inter personal, effective communication, problem solving skills and understand its influence on behaviour and attitudes of individuals.
At the end of the course, students should be able to:
Unit I (3 Weeks)
Introduction, need for Communication, Process of Communication, Written and Verbal Communication, Visual communication, Signs, Signals and Symbols, Silence as a Mode of Communication, Inter-cultural, Intra-cultural, Cross-cultural and International communication, Communication through Questionnaires, Business Letter Writing, Electronic Communication
Kushal Jin-Business Communication,VK India,Chapter 1,2,11,18
Unit II (3 Weeks)
Business Cases and Presentations, Letters within the Organizations, Letters from Top Management, Circulars and Memos, Business Presentations to Customers and other stakeholders, presenting a Positive Image through Verbal and Non-verbal Cues, Preparing and Delivering the Presentations, Use of Audio visual Aids, Report Writing.
Kushal Jin-Business Communication,VK India,Chapter 16,17
Unit III (4 Weeks)
Barriers to Communication, Improving Communication Skills, Preparation of Promotional Material, Non-verbal communication, Body language, Postures and gestures, Value of time, Organizational body language, Importance of Listening, Emotional Intelligence. Working individually and in a team, Leadership skills, Leadership Lessons, Team work and Team building, Feedback, Feed forward Interpersonal skills – Delegation, Humour, Trust, Expectations, Values, Status, Compatibility and their role inbuilding team – work Conflict Management – Types of conflicts, how to cope with conflict.
Kushal Jin-Business Communication,VK India,Chapter 5,7
Krishnamacharyulu C.S.G,Ramakrishnan Lalitha-Personality Development, Interpersonal Skills and Career Management,Himalaya Publishing,Chapter 6
Unit IV (2 Weeks)
Negotiation Skills, Types of Negotiation, Negotiation Strategies, Selling skills – Selling to customers, Selling to Superiors Selling to peer groups, team mates and subordinates, Conceptual selling, Strategic selling, Selling skills – Body language.
Corvette Budjac-Conflict Management: A Practical Guide to Developing Negotiation Strategies,Pearson,Chapter 2,4,5,6