Grade "A+" Accredited by NAAC with a CGPA of 3.46
The course focuses on the concept of strategy formulation and implementation by exploring the functions and nature of general management. The course serves as an opportunity to develop skills for strategic thinking and analysis, leadership, communication, teamwork, and cross-functional integration.
At the end of the course, students should be able to:
Unit I (2 Weeks)
Introduction to Business Policy and Strategy:
Nature & importance of business policy & strategy; Introduction to the strategic management process and related concepts; Characteristics of corporate, business & functional level strategic management decisions; Company’s vision and mission, need for a mission statement.
References:
Strickland, A.J. III & Thompson, A.A. Strategic Management: Concepts and Cases. McGraw Hill Education [Ch 1 and 2]
Pearce, J.A. & Robinson, R.B. Strategic Management: Formulation Implementation and Control. McGraw Hill Education [Ch 1 and 2]
Kazmi, A.Strategic Management and Business Policy. McGraw Hill Education [Ch 1 and 2]
Unit II (4 Weeks)
Environmental Analysis & Diagnosis:
Analysis of company’s external environment; Michael E. Porter’s 5 Forces model; Internal analysis, Importance of organisation capabilities, competitive advantage and core competence; Michael E. Porter’s Value Chain Analysis, Porters Diamond Theory of National Advantage.
References:
Strickland, A.J. III & Thompson, A.A. Strategic Management: Concepts and Cases. McGraw Hill Education [Ch 3]
Pearce, J.A. & Robinson, R.B. Strategic Management: Formulation Implementation and Control. McGraw Hill Education [Ch 4 and 6]
Kazmi, A.Strategic Management and Business Policy. McGraw Hill Education [ Ch 2 and 3]
Unit III (4 Weeks)
Formulation of Competitive Strategies:
Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves; formulating Corporate Strategies-Introduction to strategies of growth, stability and renewal, types of growth strategies – concentrated growth, product development, integration, diversification, international expansion (multi domestic approach, franchising, licensing and joint ventures), CAGE distance framework, Types of renewal strategies – retrenchment and turnaround. Strategic fundamentals of merger & acquisitions.
References:.
Pearce, J.A. & Robinson, R.B. Strategic Management: Formulation Implementation and Control. McGraw Hill Education [ Ch 5,7 and 11]
Kazmi, A.Strategic Management and Business Policy. McGraw Hill Education [ Ch 6 and 7]
Unit IV (2 Weeks)
Strategic Analysis and Choice:
Strategic gap analyses; portfolio analyses – BCG, GE, product market evolution matrix, experience curve, directional policy matrix, life cycle portfolio matrix, grand strategy selection matrix; behavioural considerations affecting choice of strategy; impact of structure, culture & leadership on strategy implementation; functional strategies & their link with business level strategies; introduction to strategic control & evaluation.
References:
Pearce, J.A. & Robinson, R.B. Strategic Management: Formulation Implementation and Control. McGraw Hill Education [8,9,12 and 13]
Kazmi, A.Strategic Management and Business Policy. McGraw Hill Education [ Ch 9,10 and 14]
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